Reza Ghiabi
Posted on December 25, 2017 by Website Admin on OPPMAKR Blog

How Adventurers and Entrepreneurs Dance: The Story of Tehran Travel Show

What would be the outcome of an entrepreneur and a Guinness record holder adventurer? fun, hard work and impact. I'm writing this article because we have just finished organizing the first but not the last Tehran Travel Show event series, and I can wait but to share the whole experience and what I have learned from organizing the event. What can an entrepreneur learn from working with an adventurer? What types of challenges might you face? And what was the purpose of organizing this event?

But first, let me give you a bit more information about the event if you haven't heard of already!

Tehran Travel Show was an inspiring multimedia event, organized at 23rd and 24th of November 2017, at Pardis Mellat, Tehran. The event purpose was to give it's audience the tools and know-how as well as the confidence to travel like an expert. Participating in the lectures and workshops gave the audience the skills and knowledge of how to get around obstacles such as visa, time, language barrier, money and open your eyes to the world of possibilities and boost your confidence.

They say your best memories are found within the pages of your passport. We all have good and bad ones to share about the places we have been to. A number of professional adventurers converged in Tehran to show enthusiasts the ways they can plan memorable trips. Watch PRESS TV correspondent Hamid Javani report about the event. 

Hosted by some of the most experienced world-class international travelers and adventurers, the event was the definitive big day for travel enthusiast whatever your age or ability with a great big dollop of inspiring ideas for travel wherever you turn. I was lucky to be the event organizer...

The whole journey started when I met one of my extraordinary friends in Tehran. Listed amongst the world’s top 20 most seasoned travelers by Men’s Fitness magazine Reza Pakravan is an adventurer, writer, and producer of adventure travel films. He holds the Guinness World Record for crossing the Sahara desert by bicycle: his preferred mode of transport.

He told me that there are a handful of people contacting him and ask basic to professional questions about adventure travel and to my ears it was an "opportunity" knowing we can find all pieces of the puzzle to create not just an event, series of events, or initiative, but a movement to inspire people to go exciting places!


As an active member of Iran's startup ecosystem, I have had the chance of accompanying more than 10 startups, some are among the leading startups of Iran today, and some failed of course... Also, I have been lucky enough to organize some great events in Tehran.  I look into organizing an event in exactly the same way. It's exactly the same thing, in a smaller scope. The negotiations, partnerships, time to market, sales, the idea and purpose, branding, I can see a lot of similarities, especially if you know my style which is always bootstrap, meaning I don't spend a penny for my events up front. And I always say if you can organize a good event in Tehran, you can do anything!

Reza and I planned an operational plan which later Celin advertising agency and Event box, our first partners helped us make it happen. During almost three months of working with Reza, I learned great entrepreneurs and very similar to world travelers and here is how:

1. They both work hard and don't complain.

For entrepreneurs and professional traveler, working hard and taking responsibility go hand in hand. I can attest to this firsthand: from late nights cranking with my team to endless afternoons of tough negotiating, staying energized while working long hours (some of which can be tumultuous and unrewarding) is just a part of the job. I quickly learned in both traveling and startup life if you're not excited by the work, you won't be fueled by the thrill of it. Professional travelers and entrepreneurs both feed off the excitement and work hard.

2. They both are not afraid of failure.

This falls into the category of the points that I made in one of my first blog posts, The Secret To Success | What I Learned From John Wooden.When I was watching Reza Pakravan's Kapp to Cape, about his expedition, as he attempted to set the World Record for the Fastest Bicycle Journey from Nordkapp in the Arctic Circle to Cape Town in South Africa. During the expedition, there were times that you could see he thought he has failed, but NO, it didn't matter, he kept going. It's exactly like this when it comes to creating a movement or a company. As Beth Brooke-Marciniak gracefully says, "It's not the winning that teaches you how to be resilient. It's the setback. It's the loss."

3. Agility is the key

Being resourceful and moving swiftly comes in handy whether you're an adventurer or running a your business. It's both mental and physical. When growing a business, it's about making astute observations and deciding quickly, oftentimes with little guidance or feedback on approach. Being able to pivot on a dime is a quality that gets you far and evolves business strategies.

4. They both take care of those who follow them.

Fans, customers, teams--winning is rarely a solo effort, so knowing where to give credit when it's due is key.

5. When competition is a healthy motivator.

Competition may not motivate everyone, but I've found that the pressure of others' excellence can be the nudge needed to excel even further. My fellow adventurers are the perfect example of how a bit of healthy competition can inspire greatness. When they skated harder, so did I. In the office, it's really not all that different. The possibility of being the next big thing is as exciting -- and motivating -- as completing an expedition.

6. They both push through obstacles.

Whether you are in an expedition or aggressive growth goals, learning to never hesitate when it comes to overcoming obstacles, is important. In adventure traveling and business, you must forcibly push right through no matter what. With both adventurers and entrepreneurship, there's beauty in the triumph.

To distill it down further, being a successful adventurer or entrepreneur is all about persistence. It's about striving to be the best day after day. Said simply by Hall of Fame tennis star Billie Jean King, "Champions keep playing until they get it right."


Organizers and Speakers of Tehran TravelShow
Left to right: Reza Abedini, Jaleh Firoozbakht, Gelareh Kiazand, Reza Pakravan, Reza Ghiabi,
Bottom: Luca Alafatti, Timothée Vergne

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